A Guide to Starting an Online Business From Home

Starting an Online Business Checklist

If you want to start a successful online business from home, there are certain practical steps you need to take. You can’t run a successful online business by just a wish. If wishes were horse, beggars would ride, they say. Every rational being that starts online or home business will like it to be successful. Whether you are about starting your own online business or you have started one already, this article will give you tips on how to run a successful online business. Below are few steps you need to take in order to make your own online business a success.

Have a plan

I see many people making the mistake of not having any plan for their online business. They just leave everything to chance. If you have ever come across any successful online business without a plan, I will say that probably you watched a movie. Failing to plan is a sure way to failure. If you want to have a successful online or home based business, you’ve got to have a plan. Prepare a business plan for your online business. The business plan does not need to be too elaborate. You can make it short and concise. But it should contain vital aspects of your online business. Of course, your business plan cannot be static. You can add other things as your online business begins to grow. You may probably don’t know everything about your online or home based business at the onset. There are changes in the environment that may demand that you change some things as you go along. This is understandable. Not having any plan at all is a pointer to a bus stop call failure.

Read Also: Home Based Business Guide – Work from Home

Don’t focus too much on little stuff

As an online business owner, you will find yourself doing many things by yourself. You should learn how to focus your attention on things that actually drive your business. Don’t allow mundane things to occupy your day. You should learn how to prioritize. Activity is not synonymous to productivity. Spend your time wisely by directing your energy to those things that are necessary and ignore ‘good to have’ things.

Anticipate your funding needs

As part of your plan, you must develop a working budget and financial plan for your online business. You should anticipate your online or home based business funding requirements. Don’t wait till the needs for money arise before you start sourcing for funds. Money is most expensive when it is needed. If you make moves on how to source for funds before the needs arise, you will have opportunity to compare options and choose the cheapest.

Don’t under-price

Whether you run home based business or an online business, you should price your products or services appropriately. Don’t under-price. The price of your products or services should cover your costs. You should also make allowance for profits. If your price is too low, you will make loss. With time, you may not be able to cover your overheads any longer. This may mean the end of your online business. To run a successful online or home based business, your price should not be too low. Also, if your price is too high, you may drive customers away.

Read Also: How to determine the right price for your product.

Maintain good customer service

Customers are kings. To run a successful online business, you should know how to delight your customers. Good after sales service is the secret of every successful online business. After you have made sales, it is your good customer service that will keep them coming back. You should see customer complaints as opportunities to serve your customers better.

Get value for freebies

You must have been told on the need to give freebies if you want to run successful online business. This is true. But you cannot afford to throw your freebies out without getting any value from them. For example, you can give out freebies to build your mailing list. As you are building your mailing list, you will know that you have a database of potential customers for your products or services.

Have a good social media presence

Any business without social media presence could be said to be operating in the Dark Age. This time around, it is not enough to just have a presence online. Any online business that wants to be successful should be active on social media such as Facebook, Twitter, PInterest and Instagram.

Hire strategically

I understand that you like to grow your online business. If you actually want to grow, you cannot do it alone. You need helping hands. However, wrong hire is the undoing of some online businesses. If you want to have a successful online business, you should not rush to hire. A wrong hire can bring down the online or home based business you have been labouring to build.

Be obsessed and focus

If you want to run a successful online or home based business, you may need to break some personal rules when you are just starting your online business. For instance, you many need to temporarily remove ‘work life balance’ from your dictionary. You need to be obsessed and engrossed in your job.

Test your product before making huge financial investment

Don’t make any heavy investment until you have tested the water. Test your product in the market and ensure it is well received and there is enough market for it before making substantial investment. Slow and steady wins the race. It is better to appear slow than to make haste and make a mistake that will cause major setbacks to your online or home based business.

In conclusion, running a successful online business requires practical approach on the part of the owner. To run a successful business, you need adequate planning.

Read Also: Making Money Buying and Selling Online

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One thought on “A Guide to Starting an Online Business From Home

  1. I’m glad that you mentioned testing to see if a product is well received, before starting an online business. I have been thinking about starting an online business at home, and I wasn’t sure what product to use. I can see how it would be smart to test a few things, before making a decision.

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