Why Advertisement is Key to Business Growth

Advertisement is an investment and not just an expense. Some people see advertisement cost as an expense which can be done away with in business. Advertisement is not only important at the launch of a new business. If you want your business to continue to grow, you should not stop advertising. If a business is experiencing low revenue, there is tendency for the owner to look at possible ways to curtail the business expenses. This is logical indeed. But the type of expenses you cut or do away with will determine whether you will be able to survive the business Continue ReadingWhy Advertisement is Key to Business Growth

How 100 Dollars Investment Turbocharged My Revenue

100 Dollars investment can make the difference. Can 100 Dollars investment into my business ever make any difference? That was my reaction when someone told me that I just needed to make 100 Dollars investment to turn my business around. I had spent more than that before and my business never made any tangible progress. There is nothing frustrating as doing the wrong thing. Sometimes, taking a bold step in doing something new can be fearful especially if you failed in your previous approaches. Everyone is bound to make mistakes but some mistakes can be very costly. Right from the Continue ReadingHow 100 Dollars Investment Turbocharged My Revenue

Cost Control Measures for Small Business

Cost control strategies that small business can adopt. With the ever increasing cost of doing business, there is need for any business that wants to remain competitive in the market place to embark on cost control programme. We have witnessed large companies implementing different cost control strategies lately. I think small businesses have to follow the suit as long as they buy from the same market with the multinational companies. Before I continue, it is important to draw a line between cost control and cost reduction. The two terms sound the same but they are different in meaning. While cost reduction Continue ReadingCost Control Measures for Small Business

Problems of Overtrading in Small Business

Problems and solutions of overtrading. Overtrading is one of the challenges a small business may face when the business begins to grow. What is overtrading? Overtrading is when a business is selling faster than what its resources can support. In other words, it means taking more jobs than what a business has the capacity to execute. This situation usually happens when a business seems to be profitable and sales begin to increase in a dimension that is beyond the company’s projections. Ordinarily, increase in sales is good for business. But if the sales are growing too fast in such a Continue ReadingProblems of Overtrading in Small Business

Types of Business Risks

List of business risks you must beware of. Before we start discussing about business risks, it is important we understand what risk is all about. The word ‘risk’ applies to almost everything we do. Therefore, it is not restricted to business alone. What is risk? Risk is the probability that things will not work out as planned. That is, the likelihood for you not to achieve your desired results. So, if we should apply this to business, we now have what can be called business risks. What is business risk? Going by the definition of risk given above, we can Continue ReadingTypes of Business Risks